Building in Public

Building in Public is a distribution and accountability strategy Mike uses during the Solo Founder Era. It involves sharing real metrics, decisions, and setbacks across public channels while products are being developed and grown.

Channels

YouTube (@bmikdaam): Vlogs documenting the solo founder experience. The README states the goal is to cover "first revenue, pivots, all of it." The channel name matches the Twitter handle, creating a consistent public persona across platforms.

X/Twitter (@bmikdaam): Sharing "the real numbers and lessons." This is the higher-frequency channel for data and commentary.

GitHub: Public repositories for select products (Avocado, Outgoing Agent, SageVox, Quit Sugar, Picture AI). Closed-source products (KONQR, Wayzze, Realicheck, Pulse) are not publicly available.

Instagram (@mikebapps): Listed in the profile but not described for specific content.

Purpose

Building in Public serves two simultaneous functions. For distribution, it creates an audience around the founder's persona rather than around individual products — each product launch has a built-in audience. For accountability, the public commitment to sharing "first revenue, pivots, all of it" creates pressure to keep shipping rather than retreating into private development.

The GitHub activity log shows the profile README itself was updated in April 2026, maintaining the public presence as an ongoing artifact rather than a static bio.

Relationship to Philosophy

Ship Fast in Public is the philosophical foundation. Building in Public is the operational execution: talk to users, document the results, share them openly. The loop — build, ship, talk to users, repeat — requires the talking to happen somewhere audible.